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Tuesday, January 23
Deal said to be the richest in men's tennis



MELBOURNE, Australia -- Australian teen tennis star Lleyton Hewitt signed the richest sponsorship deal in men's tennis to wear only Nike tennis gear for five years, The Age newspaper said Monday.

The newspaper said industry sources estimated the deal to be worth as much as $15 million, but Hewitt's management firm, Octagon, declined to comment on the size of the package with the sportswear company.

Hewitt, seeded seventh at the Australian Open which started Monday, is among the favorites to win the season's first Grand Slam event after taking the Sydney International title Saturday.

Nike has sponsored Hewitt since he burst on the scene two years ago and considers him a potential top-ranked player in the world.

"If you combine his obvious tennis talent with his personality -- he's got a personality which we think excites people -- he's the complete package," The Age quoted Nike legal relations director, John Slusher, as saying.

"He's also young to boot," he said.

Hewitt, who played a key role in Australia's 2000 Davis Cup victory, last year was the first teenager to win four titles in a season since Pete Sampras 10 years before.

 




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