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| Thursday, October 28 | |||||
NEW YORK -- Television ratings for the World Series
increased 14 percent but were still the second-lowest ever.
The New York Yankees' four-game sweep of the Atlanta Braves on NBC got a 16.0 national rating and a 26 share, up from a 14.1 rating and 24 share for the Yankees' sweep of the San Diego Padres last year on Fox. Before last year, the low had been a 16.4 rating for the 1989 earthquake-interrupted World Series between the San Francisco Giants and Oakland Athletics. New York's 4-1 victory in Wednesday night's Game 4 got a 17.8 rating, up 7 percent from last season. NBC estimates that more than 63 million people watched Game 4, which was the second-highest rated World Series game in three years. Game 7 of the 1997 Series between the Florida Marlins and Cleveland Indians had a 24.5 rating. Saturday's Game 1 had a 14.2-26, up 15 percent from last season. Game 2, on Sunday night, posted a 15.0-23, up 19 percent from 1998. NBC posted a 16.8-27 for Tuesday night's Game 3, up 9 percent from last season. NBC sports chairman Dick Ebersol said that the network still made money, even though it was a four-game Series. "Because the National League Championship Series went so well, there wasn't the final pressure like in the past," Ebersol said. "We made a little bit of money. ... Not a real big profit, though." The NLCS went six games and had two extra-inning games, which resulted in additional advertising dollars. The rating is the percentage of television households in the nation tuned to a program. Each ratings point represents about 1 million households. Share represents the percentage of sets tuned to the show. | ALSO SEE Yankees get sweep; Rocket gets ring
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